Ep 98: Making the existing business bullshit obsolete with Shante Cofield
Okay, stop what you're doing and put this conversation in your ears.
Chatting to the ever inspiring Shante Cofield aka The Movement Maestro about business, socials, ecosystems, the relational over transactional, doing things differently and penguins (yes, penguins).
Shante is a physical therapist by trade who now helps health and fitness professionals build profitable online personal brands so they can live their best lives.
As always, Shante shares her values driven take that inspires action while holding space for you to be you in your business.
Let’s dive in
(full episode transcript below)
Links, resources & mentions
Connect with Shante: website and Insta
Shante’s previous guest ep - leading with authenticity, trust and hope Dietitan Values Podcast Ep 8
what if you didn’t go back Dietitian Values Podcast Ep 92 (includes link to Shante’s pandemic boomerang podcast episode)
JPBs podcast - brain and body resilience
Janaya Khan - sunday sermons
Episode Transcript
Laura Jean 0:09
Hello, and welcome to another episode of The dietitian, values podcast. And it's that time of the month where we have a guest and today we have a repeat offender, or maybe just a second timer. That face you can't see it. So yeah, Shante Cofield is joining me today, also known as the movement maestro, so welcome Shante.
Shante Cofield 0:57
Laura, Jean, thank you for having me back. I will gladly be a repeat offender in your ecosystem, other people not so much, but in your ecosystem. Absolutely stoked and honoured to be here. And apologies. I didn't send the bio. I totally missed that in the email. I'm sorry.
Laura Jean 1:14
That's okay. I you know, 90% of the time, forget to ask anyway. So it's just like I actually did ask. I've probably go to like on the other episode. So in saying that, I did say you've come on, so I'll drop in the show notes, our previous chat, which was a good one, if I do say so myself. But yeah, I mean, you know, I just said that you, I would say that you help health and fitness professionals build their business and ultimately build their best life
How Shante holds space in her business
Shante Cofield 1:41
That is the goal. That is the goal. Using online business as a vehicle, right? If you have to niche down niche down, however, people want to say it. I have niched down into health and fitness pros, and helping them build profitable online personal brands, that is really where my expertise lies. Yes, marketing is storytelling. And we can generally use it, whether it's brick and mortar, or big business or whatever, but my zone of genius is definitely in the personal brand space, and helping people to create profitable online business. And you know, the reason I put that in there is one for alliteration, because it was profitable and personal brands. But mainly because I want people going in with intentionality. And I think that, you know, the online business space it can be not very good, can be not a good space at all. And ultimately, what I think people are looking for in terms of an outcome is they're looking for a way to generate resources and create resources. And that's why I think it's very important for me when as it relates to the business side of things that I help people actually create a profit so that they have this resource.
Money, to me is an incredibly incredibly, incredibly important resource, not that you need to have zillions of dollars, you know, this is Laura Jean;s thing about what's your enough. But to me, as a business coach, that is from the business side, incredibly important, so that that's the outcome I want, they generate this resource, so that they can go and actually live their best life because without that resource, man, things are tough. Things are really, really tough.
Why profit isn’t a dirty word
Laura Jean
Absolutely. And, you know, while that might sound, you know, that word profitable can sometimes make people feel some sort of way, and sometimes can be something people go, Oh, you know, that's not my goal. But at the end of the day, it's what underlies why we're doing this versus having a hobby, you know, or creating a nonprofit.
Shante Cofield
that, that right there, and I love leaning into that discussion and leaning into that discomfort, because it forces us to dissect it. And like, why am I uncomfortable? What is it about it? Where did the negative connotation come into play? Is it wholly negative? Is the term itself negative? Do I need to make a new one? What do I want to take? What is serving me? What serves everybody? What do I want to leave behind, so that I can do this better? You know, and be living, you know, sit with it in a way that's within my integrity and feel good about it. But definitely I understand that at face value, we kind of hear profit, and we're like, think of the guy from Wolf on Wall Street and like, oh, gosh, I don't Well, then I'm like, I understand 100%.
Laura Jean 4:29
Well, I think because in our culture, often, in the systems and all the things that were part of, like, whenever we have a word, it's often even if it's not said, it's like we almost reflexively put like more, the most or before it. So yeah, making a profit doesn't mean we make the most profit. It doesn't mean, but it can whatever, that's cool. You can put your own adjective in front of it, but a profit is just where you make more than you spend. So that you have some money to actually live,
Shante Cofield 5:01
that's it, Laura Jean what what would that be considered in like the agricultural? Agricultural? I don't know what the term is
Laura Jean 5:09
Yeah, so if anyone who's permaculture follower, or just anyone you obtain a yield, you plant seeds, and you hope to harvest a crop, you know, sometimes you plant seeds, and the yield is soil fertility. So you might do like a cover crop, bringing in some regenerative agriculture. And so yeah, so you're taking some sort of yield, whether that is investment into into your ecosystem, so improving the soil or bringing in more wildlife. So you might plan a bush that has a certain kind of flower, if you were hitting a certain age where you like to look around at birds just near your deck where you have your iced coffee, so that certain little birds will come to sit, because that's, you know, obtaining a yield in that that's a yield of joy. Where you get to observe that. So, yeah, obtain yield. And and in that same vein, yeah, we could we could think of profit in different ways. But yes, it's like having a harvest.
Shante Cofield 6:02
That's all I want people to think about, it's not like, I'm going to take over everybody else's land and then plant my stuff there at the expense of them and the land and you know, the earth. It's just, yeah. The harvest, the yield.
Laura Jean 6:16
Yes. And this is where like, we align, I mean, we align on many things, practically twins, but like around that whole idea. I mean, just yeah, we're not doing a video, just look at us. We are the same height, but probably. But yeah, like the whole idea that Yep, because what we've seen modelled is that profit comes at the expense, you know, it's extractive and exploitative. But we can reclaim that. And a lot of people will be really comfortable with that idea of reclaiming words. Because in the non diet, weight inclusive space, we work with humans who reclaim words around their food, environment, their relationship with food and around their bodies. And we can do that in our businesses. Yes.
Shante Cofield 6:57
Big time. I love it. That's why I love talking to you Laura Jean, happy to be a repeat offender, reclaiming that term. It's positive, in my mind as it relates to you and your ecosystem. And I love it. I always love the discussions. This is so good.
Laura Jean 7:10
So yeah, absolutely. And same for me. Because often, you sometimes ground me, I like to be grounded, but you ground me back in, in that kind of clarity around what we're here to do, because I do like a good dream. And I do like, you know, getting stuck up in my head around all of my dreaming and thinking which is really helpful and supportive, and often you'll share a thing that just yeah brings it back into Yeah, this is the action piece because action and doing the thing you know is, really underlies, I think a lot of the work you do and put out which I truly appreciate.
Action as the gateway to your happiness
Shante Cofield 7:44
Totally, that has become the thing, and has always been a thing. But you know, it's a mantra if you want I shouldn't say that in trouble. It has become a tagline that I lean into and readily embrace because, you know, like you said earlier with with the bio, like, I do want people to not just build their best life, I want them to live it. And both of those things require action. It requires that you do the thing, lean into the uncomfortable thing. Dissect things, reclaim things, take a step back. Either way, it's all action, not just thinking about the thing. And then you know, going after it and I love speaking to you about things because you're always elaborating on presenting the fact that the thing can be whatever, and how you do the thing needs to be yours, needs to be your own way of doing it. And that's my whole shtick. Just wanted to do the thing in your way. I don't really care what it is. I don't care really how you do it. I just want you to be moving towards that. Whatever you do that happiness is if that's what you ultimately want.
Laura Jean 8:55
Yep. And, and okay, well, like let's go like super big question. But what do you think gets in the way of people doing the thing? What do you notice?
The #1 thing that gets in the way of action
Shante Cofield 9:04
I would say a few things. But most notably, fear. I think fear is a great motivator. And fear is also great at paralysing people and fear on the other side of that is familiarity, right, because it's safety and we saw it happening during COVID. We were talking about this before we can be hopped on with where we are very much in the pandemic boomerang right now we had a glimpse of what things could be. We were thrown into or presented with the great pause and all of the expectations and all of the things that the machine has crafted for us and forced us into stopped. And we had a moment to say what do I actually want? What would make me happy? How do I want my life to look and there were also resources available, whether it was government funded or whatever, that allowed people to like actually live and not just be trying to survive every minute of the day.
We have since gone back to how things were before that pause and the thought of the enormity of the potential actions that need to be taken in order to go back to that for people in order to like, experience that and make that experience, their current reality, it seems I think, just too much for people, and they're just like, it's too much. I don't know where to start. I'm overwhelmed. And it's scary. You know, the unknown is scary. The nervous systems always seeking safety. And when we don't, we don't know what's going on, that creates more anxiety creates more panic. And so we default to what's safe, even if what is safe and familiar, isn't actually safe, and isn't actually the best path forward for us. The nervous system wants safety and what we know, what we've always known. it's familiar, it's theoretically safe. And so that's what I see as the the biggest thing right now that's stopping people. And some of for some people, it feels like bigger than them, right? They're just like, I can't overcome this. It's not like, it's not something as granular as like making a post. It's like, I can't create my happiness, because I have to change my whole life. And I just cannot do that.
The tipping point for change and action
Laura Jean 11:10
Yeah. And then sometimes we do tend to then kind of, I suppose, shift that focus in not hiding behind then. Okay, well, I'll just micromanage how I make a post or what's going on here. Because it is a way to kind of create that safety, but I will link in the show notes, because I did do an episode around that, which was partly inspired by conversations we've had. And there's a link to your pandemic boomerang episode in the show notes of that one. So I'll link to that episodes, people can kind of dive down into, yes, like, doo doo doo doo doo, you can go down the rabbit hole. If you want to go down a rabbit hole, I'll provide the opportunity for that. I'll put the links. Yeah, because I think that I know brought it up in the mafia. And for anyone, side note mafia is a community that Shante holds for people who just want space to connect and take what you want from that space of doing things differently building skills, or just getting community which is for me, like, you know, one of the key parts of being in there. And so yeah, you know, we talked about it around, like, what we're kind of noticing or what's going on. And yeah, I think that whole idea of people knowing they want to be different, we had a glimpse, almost like, you know that using that analogy of the curtain was kind of pulled back, we had a little peep, right then. And now it's like, well, how do we how do we make that happen? And I like what, what I don't like, I think I resonate. And I think it would resonate with people what you said there about the nervous system, and I sort of to channel my inner James Olivia, like, consider that like that commitment to safety. And sometimes we need to get to that point where our commitment to safety and our commitment to our values and the life we want where the rub is, is enough that it tips us over into like, I've got no choice here.
Which for a lot of the people listening who work in the that non diet, weight, inclusive space, you've already had that experience with your professional practice, you've you've, you've been, you've been trained traditionally, and you've gotten to that rub point where actually showing up in your values, your commitment to how you want to be as a clinician and the discomfort with how you were asked to be, when you get to that tipping point. And I feel like we're in that space now where people are in the rub point. And possibly, then it's like, how do you move yourself? Either? How do you, depending on your external circumstances, because sometimes we can't always move to that tipping point. So how do you take care of yourself and your nervous system while you're in that disconnect, rub space, which is really a values disconnect. Because right now what we're seeing is the values we've been asked to live our lives by versus the values we may hold for ourselves and the dream we have for our life. We're in that point of there's a disconnect, it's a misalignment. And so sometimes we have to stay well, like you know, we have that commitment to safety, whether it's financial, nervous system, whatever it might be, we can't move out of it.
So I feel like we're in a place where people can either do what they can to maintain their, you know, whatever it might be health, however you conceptualise it, you know, sanity, whatever it is, while you are there. But then also like how do you, then looking for those opportunities. And what I talked about in that podcast episode that I did was a kind of channel kind of Remit Sethi where he talks about you know, living your you know, your most rich life, but you can do it now. I think we can look for those opportunities where you talk about living your best life, what's that look like? And how can you start doing that now?
Shante Cofield 14:30
I, this I have so many ways I'm writing you folks listening cannot see me but I have a million whiteboards in my apartment and I have one next to me and as Laura Jean is right is speaking I'm frantically writing things down and will probably not be able to read it afterwards because my handwriting is so bad, but I know what it says right now. And that's what's important. But that part about being us as a collective whole, being at this tipping point, right and one of the things I just think this is probably on JPBs podcasts. We had a conversation I don't know, a few weeks ago. And I think that one of the things that we can do, because I think people also start to look at it, of like, are my actions big enough? Do they help anyone else? Like, what does it matter?
And if that happens to be how you at all are looking at things, one of the reasons that I do what I do, in the way that I do, what I do is because I feel that I have an opportunity, I look at the privilege that I have, whether it was I was born into it or earned it, whatever. And to me, it has presented an opportunity where I can show up in this way. And maybe I actually help people start to create and build their best life. Maybe I inspire other people to build it and create their best life. And then there is that ripple effect I during COVID. Gosh, who was it? There's a person who does these Sunday sermons, and I can't remember their name right now. Either way,
Laura Jean 16:05
Janaya,
Doing it all and doing it alone is not the way
Shante Cofield 16:05
thank you. I'm like, It's not Janelle. Yes, yes. And they did one of the sermons, it was talking about penguins, and how penguins, they don't, it's not like, you need to just take the, the way that they warm up the people that are the people, the penguins that are on the outside of this big group. And this kind of spirality of it and bringing those that are on the outside towards the inside, and that everyone gets taken care of that way. And I feel like for myself, I just think I'm just gonna speak for myself, I have an opportunity to be like, I was in the middle, and I can start to move out and help other people take space in the middle, right where I have this financial safety that has been, not given to me by my parents were in the means, but like, been put in opportunities where I could go to school, and I could, you know, go and get these degrees and get these jobs and now have financial safety, which means that I'm not going to go and you know, we turn talk about profit and things like that. It's not about we're gonna go make as much money as I can. It's like, Nah, I'm good. And I'm safe, and how can I help others to lean into whatever that's going to look like for them and move them to the middle of the, you know, the proverbial penguin circle.
I feel like that when I hear about how enormous these things are, and how big and like, massive these problems are, because, you know, I watch Sharon says so, a bunch of her stories actually really like her. She's very nice lady. And she did the stories the other day, and she was like, I'm getting a lot of DMS, from people that are just like, I'm overwhelmed. And I feel like everything is bad, and everything's getting worse. And what can I even do? Like, every day, every second, the news is something bad? And I'm like, Yeah, I can see that. And I have also have the privilege now of living by the beach and being able to like calm my nervous system and go for a walk before this podcast, and there's palm trees, right? It's not raining, thank goodness. And for me, I'm like, you know what I can do is I can show up in this way and kind of take my space and move back in that spiral, that penguin spiral and see if I can usher someone else into the middle of it. I know, I'm not going to like reinvent and make a new frickin penguin spiral and, like, fix everything ever. But, you know, I'm like, I can do this one little thing. And to me that is like a lot of why I do what I do and where I find comfort in the fact that I can't fix everything. And that's okay.
Laura Jean 18:23
No, I think it starts with that acceptance. You know, if we use that penguin analogy that Yeah, at some point, everyone's going to have to be on the outside for us all to be able to make it you know, and it makes me start thinking of like ecosystems of care and how we create and shift things. So we think of things in that way versus the very individualistic way we look at it because we can look at that from the from the kind of the way of like every man for, every person for themselves, but even just what you sort of said, like the idea of where people get stuck in like, it's not big enough, I can't make a difference because we're used to that real individualistic, framework we think that we have to solve it by ourselves, but we don't, we can’t. And we don't even have to solve anything, but we can create something different now, you know, penguins live on Antarctica, like they're not changing the weather anytime soon. They could move to California with you, if they really hate it, those outside penguins, like get super salty and start swimming.
Shante Cofield 19:14
I'm out.
Laura Jean 19:14
I'm moving to California, I saw this podcast, this chicks up there she's living her best life it's where I'm going. but you know it's that acceptance of, and not acceptance as resignation right, there's really nothing you can do. But acceptance this is where we're at. How do we not just survive this but how do we thrive? How do we you know, continue to penguins, I'm sure reproduce and all those kinds of bizzos. That's not our main concern here. It might be for some people. But so how do we create those conditions and I think that that's a really a good place to start. And I know that we had a conversation about this when we were talking a little bit about AI you know that. I was feeling like for me, I find there's a few there's some problems I find it problematic and I'm not going to change the system by opting out, yes, yes, but I'm going to make the decision that aligns with my values. And at the end of the day, that's, that's really all we can do. And then we can consider how we can bring people along with us if they'd like to, how we can signal that, which is my whole shtick with marketing. It's like, you show up in your values, you signal to other people, if they want to come along. They can.
The traditional business bullshit we don’t need to buy into
Shante Cofield 20:23
Your reframes. And your, the way you explain things is always the best I have, you know, shouted you out a zillion times, since you spoke about it in I think, probably on the mafia call about niching down because people feel so threatened by it, and like put in a corner backed into a corner and you know, forcing people to, to fit in a box and choose one identity and like divorce themselves from other parts of who they are. And this ties into, you know, my niche. And what I talk to, I market, and what I say I do is that that profitable side of things, like I do not believe that if you go into the online space, you can succeed without niching down the space is so noisy. And I do believe that people are using that language to try and attract people who don't want to feel cornered, who don't want to niche down. And they're giving them false hope and false promises of like, 'you don't have to niche down, you can just do whatever you want'. And but they're taking their money, as they're telling them that and I'm like, you could tell them that, but how about you don't take any money from them until they get money, then cool, then try and run that model. But you're gonna take their money as you give them advice that doesn't work for this, this ecosystem, you know, what is the quote, 'The Masters tools will not dismantle the Masters House', but I will add on to that they will let you in. And then you can dismantle from the inside. And it's really important to understand, okay, if we're going to be, we're going to be part of this social media game. What exactly is going on? Do I want to play it? How do I want to play it? What is within my values, what aligns with my values? And then like, am I perpetuating things? Or am I actually making things better? Because people will get into the Masters House and then be like, I'm the master now. It stops there. And I'm like, wait a minute. Wait. You didn't finish the plan, though. We have to like fix things.
Laura Jean
You missed the second part of the plan like...
Shante Cofield
wait wait wait a minute. So you know, with this, this reframe that I love that you always do and you've spoken about looking at niching down not as a way of saying no to who you are and the things that you're interested in, and all the various parts of you but giving your people something to say yes to. I love that, these reframes are so important and so valuable. And if we're going to talk about, you know, leaning to the business side and traditional business side. That's, that's, it's imperative. Because people have to know what they're saying, yes. They have to see the thing, yes, that is the thing, that I want, the problem that I want solved. We can exchange resources, it can feel good for both of us, we can show up with full alignment, full integrity, relate with each other. Absolutely. But there is that part that like, needs to exist, to know what they're saying, what they're saying yes. To 100%, your reframes are always the best.
Laura Jean 23:09
Yeah, absolutely, because I think and it really fell out of me looking at the traditional way, which is like trying to always about making people move away from what they don't want, which is, you know, that's our bias as humans, right? We don't, it's easy to see the pain point, you know, you, you move your hand quickly away from a hot stove, right? Absolutely, but you don't necessarily, you might be a bit slower to say, go upstairs and get your cardigain, to move towards the things you want. So, you know, because we were talking about weather and clothing before, if you're wondering where the heck that analogy came from. And I say to my children, when I say go upstairs, they're freezing, go upstairs and get a cardigan and they won't do it. But I'm pretty sure if they, you know, did something that caused them pain or discomfort, they move away from that. So So that's it. And, and this is what I think within the traditional marketing, I don't like to stay too far too long in the space of like, bashing and focusing on the negatives, it doesn't really get us anywhere. But like, what the traditional marketing often does is, is tell us to really focus on that because it works. But what does it build for us? Or what does it create, and that kind of ecosystems? But because, you know, if we again, if we go back to that penguin analogy, it might be like, Okay, well, you know, it's like, figure out your way of how to get in into the middle. And whereas if we can step back and create that idea of well, everybody can have this spot. And I mean, you know, the whole idea that everybody can have everything can be problematic, because even in the penguin idea, not everybody can be in the middle at the same time,
Shante Cofield 24:34
at the same time. Exactly. No,
Laura Jean 24:35
but we can all create that space of where we can all thrive and flourish
What does ‘it works’ really mean
Shante Cofield 24:39
that. I think that there's a so much room for asking ourselves, you said, you know, 'it works;. I think that people stop and they don't say, what does that mean? What did it accomplish? What did it work? What does working actually mean is like so yes, you know, Penguin analogy, it worked. It got you to the middle. But was that your ultimate goal? If your goal is to stay warm forever, that did not work then because this is called is going to cause disruption, this is going to cause unrest and like the whole community is going to fall apart. So if the goal is actually I want to be safe forever, I want to be able to have access to warms forever, that didn't work and would work would be this communal approach where like, sometimes you are a little bit colder, but you know that you're going to be okay. And that hope gets you through. And that certainty gets you through because like, you'll have your turn in the middle. Absolutely. So that didn't work, you know, that that initial way. And people taking a taking a beat to be like, it works. And I see that with all that, you know, again, you and I are similar in this one, like there's no need to be bashing everything, but in reading traditional marketing books and things like that, and it's like this will teach you how to win a broken game. So you can read it, but then what are the things that actually it's What does working mean? What does winning actually mean? What do I want to take away from this? If anything? And then and then going from there.
Laura Jean 25:58
Living your best life AND letting other people find happiness in their’s
Yeah, absolutely. And, you know, we've talked about it before, but I talked about it here many times is that it won't feel like, you know, quote, unquote, success if you get there doing things that aren't aligned with your values, you know, and if the definition that you're even going for, is not your idea of success or your best life, because somebody else's best life might be living in the snow, but I know that will not work for you.
Shante Cofield 26:21
Nah man, that's offensive to me. But I that's one thing that's gotten me through is the weather has been not not good here. And I'm in SoCal, for those you that are wondering, and I moved here very intentionally to try and minimise cold weather. I don't do well with it. I don't do well, without the sun. I lived in New York City for nine years. And I actually didn't realise like the lack of sun in New York City, but it's because the buildings are so tall, right? And you don't think about it until you're there? And you're like, Wait, why is why there's no sun, like, that was never out. Unless it's like, right overhead, and then it goes behind the gigantic building. And I'm grossly grossly affected by that. So I moved moved to SoCal and I am absolutely part lizard and 100% better feeling all over then I was was before, but you know, being intentional with that decision to create my happiness and live my you know, do what I need to do to live my best life. And I've been kind of using that. With all the rain that we've been getting and realising and being grateful that like, this is somebody else's really happiness and then that rain here means snow in the mountains. And I see the happiness that that brings people and I'm like, lean into it. lean into it, because it's I can't change it anyway. And yes, hopefully, like Southern California doesn't catch on fire this year. Because every year we'll be catching on fire. So hopefully it doesn't mean we have like overgrown vegetation that now catches on fire. But you know, leaning into the the flip side of it and supporting someone else's being happy for someone else's best life and their joy. It's not mine.
Laura Jean 28:02
Yes, and you know, I'm sure you would change things if it changed for you, which I think piece there is like, you know, things can change. And maybe that's your external circumstances. Or maybe that's you and how you and we can recalibrate and recheck in. But I like how you did that with that. But yeah, you can't change the outside. And it's not about the whole change your mindset shtick but really no, i'm not changing my mindset, it's not Yeah, you know, appreciate acceptance, acceptance as what is versus Yeah, acceptance is resignation,
Shante Cofield 28:36
very much.
A different approach to social media
Laura Jean 28:37
So for sure. So let's shift gears a little bit. Because, you know, our first or how we first became connected, was through social media, the actual platform, but then I actually signed up for the Instagram intensive, which sidenote is probably the only social media training out there that I would recommend. Because what you shared resonated with me, like I could see the opportunity for social media to be a tool, a way to connect to people, and share what I wanted to share about my thoughts, all of the thoughts. And you do it differently, because you do business coaching differently, and you do the Instagram stuff differently. And so I'd love if you want to talk to any of that, or I mean, I've got some some specific questions. I could ask you at some point, but yeah, like,
Shante Cofield 29:32
you know me, give me a mic. Well, okay, how long do you have?
Laura Jean 29:36
I would say probably like, if I was to really generalise the humans that probably listen to my podcast, most people are probably at that point of like, I'm not sure if I even want to be on here. If I do choose to be on social media, like how do I, you know, I think a lot of people would kind of even thinking that how do I survive in there? But yeah, so I'm just going to drop that thought noodle and hand it over to you
Shante Cofield 30:02
Totally. So I'm writing my notes down here. First, you don't have to be on social media, like, I know that that's something that's just like shoved down people's throats. And that's like, it's 2023. And you're not on like, what, and if you don't want to be on it, you do not have to be on it by any means. I think it's also really important because if you don't have a no, then to me, your yes it doesn't hold the same weight. Because this is the only option, I have to be on it. Like you don't have to be on it, if you hate it, and you're like, you know what this thing makes me feel worse, it's bad for my brain, don't be on it. By any means. If you've moved past that, and you're like, or you're not in that camp, and you're like, I don't hate it completely, I'm willing to give it a shot I want to see, awesome. Remember that you don't have to be on there. So you always have that out, you always have the option of not doing that. From a business perspective. If you are looking to spread your message, then you'll need to replace that vehicle for spreading your message. So if you're like, I don't want to do it online, cool, go do it in person, it's actually the fastest and easiest way to start an online business. It will be in person, that's where my beginnings were. And I recommend it to everyone. I think you can build trust, it's easier to build trust that way. And that's ultimately we're in the business of trust.
But in terms of, of social media, I would encourage folks to think about the fact that it is a is a long play game. All right. If you were willing to extend your timeline to 10 years ,like Laura Jean is the queen of this right with pausing, and now our timeline gets extended. If we were okay with that, and you're like, Yeah, it'll take 10 years, it'll take 15 years. What would showing up during that time look like and lean into that and use it all as data, and then iterate. So you're like, hey, this feels good. Or at least I don't hate this maybe don't even know feels good. I don't hate this. Okay, cool. Let's start with that. And let's show up and share and see what comes from that in terms of not the necessarily the external validation, or confirmation that comes from that.
The you-based reason for Shante’s recommendation to post everyday
But how do you feel? Yes, I absolutely encourage people to post every day. And a part of me used to, like, get concerned that like, people would misinterpret the message. And I was like, well, they're gonna do what they're gonna do, I'm not telling people to post everyday so that they can like, subscribe to the grind methodology and the grind mindset. I ask people to post every day so that they get reps, learning about themselves. And the frequency with which you do that is something that can pseudo expedite the results, the outcome of that of figuring out what do I want to say? How do I want to say it? What do I not like saying, What do I enjoy doing? Right? You think about it, if you if you think about that, or experiment with that once a week, versus experimenting with that problem that whatever that question every day, if you do an experiment every day, you're gonna get data faster. So that is why I encourage people, if you have the capacity post every day, if you don't, that's totally fine. Right? But people like a number that like how often like every day, and then they're like, give me a different number.
Laura Jean 33:17
I don't like that. Not the number I wanted you to say,
Shante Cofield 33:21
Pick whatever number you want. The whole goal is for you to learn about yourself and discover how you like posting how you like showing up? What do you like talking about? Do you actually want to be there? And as a byproduct of that? Yes, people will will gather will be attracted to that. And then you get to look at that. And you get to say, Do I like what I've attracted? Is this what I my goal was, am I you know, representing myself correctly appropriately? Or am I is this within my values? Or have I strayed a bit? But that is the approach that I would look at from social media. It's not about hashtags and the tactics of things, it's how can you use this thing as a vehicle to learn about yourself and subsequently to connect with other people.That's it.
Laura Jean 34:04
Yeah, I mean, your the way you, you know, and not everyone will stick around for the backup of that. But that consistency around why it's important. And, you know, I've talked about how we, you know, consistency there, there's nothing in the definition that says every day, so it's being as consistent as you can be, or as consistent as works for you. But it will just take you where you want to go. It will just give you that information that data and most of us are scientists, you know, that's our background, as health professionals, and we're used to that being we can see the value of that we don't have to create a hierarchy where that's the only important thing but we can see the value in, we do something regularly. It's like for anyone who started out in outpatient kind of care or, you know, in those kinds of systems where you're seeing a gazillion humans a day, you quickly figure out who you like to work with and where that thing is because you're seeing all different kinds of you know, you figure out, I really like that you know,
Shante Cofield 34:59
Yep, the sample size is huge.
Laura Jean 34:59
and so you can do that with social media. So I think that reframe can be can be so helpful that it's yes post everyday, will get you where you want to go quicker, but you define where you want to go. It doesn't mean you're going to get yeah 10k followers. But it definitely means you will figure out what you want to say, how you like to say it, and who you like to say to.
Beyond the transactional on Social Media
Shante Cofield 35:22
Absolutely, you know, there's so many, so many things that are tied into that if we go and we do put on like that business lens, and we think about harvest and yields and profits and things like that. You nailed it early in the beginning of this podcast, wherever, when people take words, they just put like most before it biggest mostest, that's like the descriptor for everything. And like, even with consistency, people have like, taken that word and thinking for somehow equated it with frequency. And then it was like most frequent, it wasn't even frequency just in general, it was most frequent. When we think about this with social media as well, we talk about the business side of it. If you are using looking thinking about using this resource using this for business one, nothing wrong with that, two. You don't need a zillion people to have a viable business. You're enough, that's going to be up to you, you get to figure out what that looks like.
But I can also say that, from the monetary side of things, this idea of needing more followers is made up by somebody who that benefited not by, it's not rooted in an actual numbers. Can having more eyes make things somewhat easier? Yes. But there, there is a ceiling on that. And it's not, you don't need as many nearly as many as, as you think. So, if people are looking for North Stars and things like that, when they're using social. I don't want them looking at their numbers, it's easy. It's a very low hanging fruit metric to look at. But I want them to look at how well do I know myself with this? How good do I feel about this? Do I, am I enjoying this? What kind of relationships are being formed as I'm using this, those are the things that I want you to go after and like really be cognizant of, especially with like, you know, your scientist's glasses on, of, follow that and look at those things. Because those things actually are going to be at the foundation of that business that you are looking to run that is within your values, and that, you know, centres and cares about the humanity of others, as opposed to what's my follower count? How many likes did this thing get, how many shares, things like that?
Laura Jean 37:28
Absolutely. Because if we're not interested in running a transactional business, we don't need transactional numbers, like those numbers, those big numbers, that's for a transactional type business, if we're building a relating, and a business based on relationship we need relating. So we only need one human. I mean, you might not only need one human to get your enough number, eventually, but we only need one other human to relate and in fact, we can relate to ourselves to start.
Shante Cofield 37:53
this and you have to right, you can and you have to, because in the beginning, no one's listening. So you have to have that skill and that ability and that willingness, because nobody's there, which to me is actually a great thing. You know, maybe it's that I grew up for a long time as an only child, and I'm like, that's fine. I hang with myself. I'm entertaining. I don't know. But that has to be there at the start. Because no one else is there. And so it is how are you relating with yourself, and then you keep showing up, and then we attract other people. They're like, Oh, I like that, or that resonates with that. And it grows from there. So I love that you brought that up.
Laura Jean 38:35
Well, absolutely. And, and I think that piece of, and I really like I really appreciate that like that, that just that owning of the early days are for you. And you say this, and that the early days is really just getting comfortable and finding your voice. And you need that to be able to be as we know with any kind of part of our life, to be able to relate to other people to other things to our business, we have to know how we're relating to ourselves first, if it's we're not built on our own. If we're not relating to ourself in a way that's aligned with our values, we're not going to be able to have that foundation to relate to other people, to relate to our business in that alignment with our values.
Shante Cofield 39:12
I think that there is also you know, I spoke about earlier that the fastest and easiest way to start an online business is in person. And I also think it's very important to have those in person connections, we're a social species. And one of the things that I see in social media space is that people enter it and think because they have an opinion they deserve an audience right this deservedness this this something there comes up and when they don't get it we see some people get angry about it.
And then on the other hand, we see some people get very down on themselves and question themselves because they're like I said this thing. It was very important to me. No one saw it no one liked it. That's usually the bigger thing, people don't assume no one saw it because that's usually what happened is no one saw it. They say no one liked it. And it becomes no one likes me and there's this questioning of like self worth and value.
Meanwhile, you are literally part of what does that call a slot machine? Like, it's not that there is this actual like, you know, values related to this thing, we bring them to it but we're playing literally, we are inside of a machine in a casino in Las Vegas. And you know, you pull the lever and we see what pops up and like there's some strings being pulled, because the house always wins. Don't get it twisted, right? The house always wins. But this is where having those in person relationships become so important. And you can borrow from that from those things. And you can be rooted in those things. Because the online space, yes, you can absolutely meet the best people, I met Laura Jean on the online space. But a lot of that is luck and this happenstance and, you know, yes, there was a connection here to this and this, but it's not the same as if it was in person. So I think it's super important that people lean into that as best they can. And have that side of things while they're looking to the relationships in person as they're looking to do things online. Super, super important.
Laura Jean 41:20
Yeah, absolutely. I mean, I think I've found the benefit of online is because I always feel like a little weirdo over here in my world, that you can go and find the other weirdos. Whereas, you know, depending where you live, I live in a village of like, 400 people so,, I mean, there are probably a few weirdos here. But you know, when we think of that kind of that population group. So yeah, so it opens that opportunity up. But I think that's where it comes back to knowing your voice knowing and communicating that in that way, as much as like what we talked about where knowing your voice and sharing will allow you to build relationships with hopefully potential humans you want to work with, but also connections and collaborations and humans that you want to build that ecosystem with, ecosystem of care by showing up, as you want to be seen, and as you want to be heard.
Rooting in the relational
Shante Cofield 42:07
This. this, Kelly, and the other day, put a really good question in the mafia and was just like, what would you, how would you do this thing if you weren't doing it for money? Right. And I think it's a great question. And I think that it's something that I'm sure you have asked people before as well. But thinking about that, and just like, what conversations would you have? I love podcasts. I love that I have one. And I started one because my guy Jamie McKay was like you should start one. And I was like, Okay, I'll talk to people. But what would that look like if it wasn't transactional? Like people go into into something like a podcast and you're like, well, I'll invite this person on because then they can put me in front of their audience. And it's like, I get it. We're part of that. Yeah, I understand.
But also, what would it look like, if you weren't doing this from a transactional side Right? What would you do? What would this look like, if you weren't getting paid, you know, doing this for money. And the value of that of just I know, I get off of these, these podcasts and podcast recordings. And I'm just like, elated, it's just connecting with another person, like, cool, if there's a byproduct of a client or something like that, you know, down the road, amazing. But the connection that we can form with people, to me, is everything. And I'm like, Cool, I just like got rejuvenated. And we started talking a little bit earlier about being bored in the online space and things like that. And I am incredibly bored in the online space, largely. And it's conversations like these that I like to really look forward to and I'm looking for it's that connection piece and using social for, for that. And not that. Yeah, I don't fault people for wanting the transactional side of things like that's fine. But what sustains and what allows for growth,And what is really, you know, to me, the success is the relational side of things and the connection.
Laura Jean 43:53
Yeah, well, we're definitely twinning there. I mean, that's one of my core values as well. Around connection. And I think that there's probably that piece with that boredom or feeling burnt out is that that's been I'm gonna say, taken away, but not as in like, but because the way that the platform's shifting is to remove that. And so if that's why you're on there, and so I love your advice or that opportunity to then okay, well, how else can we build connection? So yes, social media can be a tool can be a starting point. But rather than sitting there or us thinking, I'm not gonna get anywhere with this, or what am I even doing thinking about it? In the way of like, okay, well, if that's not getting me what I want, like, what did you use to like about it? What were you looking for that like, where else do you get that? Like, where else can you cultivate that?
You get to choose, how to do so with your eyes open
Shante Cofield 44:39
That. I think that that's the perfect description. And what we're seeing on social media is that it is being removed. That connection piece, right? We did an episode about this and just talking about how it used to be social networking, like it was called The Social Network, and it went to social media. Social media is very different than social networking. media tends to be more of a broadcasting thing and putting ideas out there. I'm trying to get attention. I'm not trying to connect with people and network and have these, you know, discussions with people. It's very, very different. And it was very intentional. Because the powers that be the people that run these platforms, they are operating in terms of attention. That's what they want. They want you on the platform. And they said, how can we get you on the platform longer Oh, we can give you dopamine hits by allowing you to broadcast things. And then people like your stuff and clap. And you stay on longer, because it makes you feel good. And maybe those people choose to do the same thing. And so they're, everything that they do, every single thing on social media is set up to have you be on it longer. I think it's super important, right?
Talking about before about the quote of the Masters House, like understand that you're inside of the Masters House, like, people get mad about Instagram, like, but it's Instagram, like, you know, the game you're playing, like why? First of all, it's free. And second of all, you are choosing to play this other person's game like, leave. That's totally fine. But I've watched people get mad. And it's not that, that I don't want them to get mad but they just complain that there's no like, okay, action item and just think about this, I'm going to change something, they're just like, that's not helpful. And also, this is the game. Instagram doesn't care about you. Zero. It wants money, it wants market share. This is why you can learn a tonne about business from just watching what Instagram is doing and what not to do. Right. Instagram is so concerned with market share, that they said, Oh, you've been here from the beginning, we don't care. Because you're old. We want new we want young eyes, we want to maintain our market share, we see what else is going on in this space. And so we have to change and we're going to push vertical video, even though all of you hate it, and nobody wants it. And no one no one wants to really do this. We're going to, you know, change how long the stories are I hate the stories change. Because it's gonna allow you to stay on the platform, it's going to keep people on longer, it's gonna allow us to put more ads in front of people, it allows us to maintain market share, it allows us to keep our revenue. That's what Instagram cares about. So you can still go in and be within the Masters House there. But just be aware that that is what's happening. And that's where you are at.
And I think what you said is the solution is that we get to then choose though, how we show up and what we do on it. And if there are things that you don't like going on there, we have to make sure that we are not perpetuating it. Where, simplest thing, click baity headlines, I think there is a way to do this with more integrity, where we know if you leave with inflammatory comments, if you look to stir the pot, that's going to get traction, you want to elicit an emotion, happiness is not the one that's going to get you traction, it's going to be anger. You want to get pushed in front of more people you put out things like that. Instagram knows that it will push it to more people, there's more engagement, you as the creator have the choice, you could put that out. Or you could not and be like you know what, I guess I get less likes, I get less dopamine hits, but I'm not going to contribute to this. Right? You have to be willing to accept the consequences, right? Consequences are, not good or bad, they are that come with the actions that you take, especially if you're like, hey, I want something different. I'm not seeing it. And I thought about this and you know, there's a different way to do it cool, then we have to be willing to accept that we're not going to get as many dopamine hits and your harvest may be a little bit less than it was a lot less than Kim Kardashians and like that's okay. That is okay. What does winning, success, You know, best life rich life actually look like to you and understand that there are absolutely things that you can do. Absolutely.
Creating something new that makes the old obsolete
Laura Jean 48:40
Absolutely. Yeah. And I think, so many things coming up. I mean, I think if we want to see where Instagrams going, we just have to look at what happened with Facebook, right? Everyone loved hanging out there now no one wants to, well some people might. So it's the same thing like Marky-z does not have original ideas. It's we can pretty much see it's like a white dude who wanted attention and wanted to get laid. And that's the whole purpose of this, right? So like, it's, that's That's all he's doing Marky-Z. I know, Marky-Z and the Funky Bunch. That poor kid I hope he has therapy. Anyway. I think, um, you know, something you said that, like we can do we can do things differently.
And even the idea of like, that you sort of the like, what's the solution? Something that I'm playing around with, Just thinking about it, It's a good opportunity to share this because we've been talking about the penguins. Is that rather than even sometimes looking for solutions is how do we create the ecosystem that we want? So even if we're not thinking of how do we solve this, or how do I be better? How do I show up in my integrity, which is important? Because if we just, if we focus on how do I create that ecosystem, what falls out of that is showing up in our integrity and our values, right? So how do I create, so if I'm going to be on this social media, this thing. Then how do I create the social ecosystem that I want?
Shante Cofield
this is my tattoo. Yes, it's actually my tattoo I have.
Laura Jean
It might sounds kind of creepy weird, but I actually have a screenshot of your tattoo, that does sound creepy weird, but it was only because like you haven't got it written down on a post, off your skin like the only way to actually like to grab that quote was to grab a picture of your skin so someone scrolling through my screenshots might be like ‘Why have you got a lady's naked side picture on here?’
Shante Cofield 50:36
You are right, I should put a quote up. But you know, play the game, skin, you know, but the quote for those of you may be wondering, it's by Buckminster Fuller. And it says 'You never change things by fighting the existing reality to change something, build a new model that makes the existing model absolute. Obsolete', not absolute, obsolete. And that is it. Right? I think I first came into, I first was presented with this, that quote came from working with RockTape. But this conundrum, within the healthcare system, and I'm like, we're not gonna fix this like, this is broken, it was working out supposed to work, it's not broken. So we're not gonna fix it. But there's no solution, there is no problem. And it will be to step outside of it and create something new. And that was when I first heard of leaning into the cash based model. And yes, we can talk about exact full circle to what we said in the beginning of so where people hear profit, and they think most and then it's like, well, I'm gonna charge a million dollars a session, and suddenly you're like, Wait, now you are just the same as the insurance company, you've just removed the middleman. Right.
But it's the same concept there. It's not about and I love that you bring this up, it's not about solving these these problems, or looking for a solution to that problem. If it is, build something new, invite people to the table, attract the people that, you know, lead with your values, attract those people and create that ecosystem, that environment, that community that you want, that you're you're not seeing. Because other people want it too. i think that's a big thing, too, with social media, one of the reasons that I like it so much. You know, and you said that you can use it as a thing as a way to find like, other people that are like you, whether you're like into something super obscure or not super obscure. Other people want the same, the same things. I can't tell you how many people it's going to be. But if you are someone who has something to say, and you want to share something, you believe in something, I guarantee that there are other people out there that that believe the same thing and want to say the same thing, but they're scared as well. They're waiting for somebody else to say it first. And not that you have to be the one. But on the other side of that action, is a community of people that that do feel the same way? Absolutely.
Give people the gift of going first
Laura Jean 52:59
Absolutely. And I think that something that you often share, which I think can tie in, there's a couple of things jumping into my head, but you don't have to be the one. But if we can rephrase your reframe of give people the gift of going first is so powerful in that that rather than position it I don't want to say the thing, because I'll be scared, and what are people gonna say? But if we can think about it, because for most of us, like, let's be honest, we're here to help. Like, we want to do that, we want to actually provide spaces of support. So reframing that in that idea of well, actually, by sharing that, it gives people the gift of going first, you know, I say it first and then they can see themselves in it. As opposed to it being like about us, which it is. But you know, we can reframe
Shante Cofield 53:41
this. This is why I love our conversations. Yes, there's confirmation bias. But there's also the communal aspect, right? We don't wanna be alone, we again, we are social, social species, social people, and you have these discussions and you're like, Yeah, I'm not alone. And there's someone else I can relate to and relate with, and they live on other side of the world. And it's like, you know, 2024 over there right now, I don't know, like, it's just you're living way in the future. And you're like, but I'm not alone. And it's, it's a great feeling.
Cultivating vs building and minding your business
Laura Jean 54:07
Absolutely. And one word that I would chuck in there, or like I would substitute in if we're thinking about these ecosystems or how we do it. Rather than thinking about it as I think as building it as, even creating it as being the one you know,that's pushing and driving, if we're just cultivating like, we don't have to one be the one the only one doing it, but also it is outside of our control like what you said we can show up and it doesn't necessarily mean that the humans we want to connect to will connect to us. But if we think about again, channelling our inner James Olivia, like that's none of our business, right? What's our business and our business can be that cultivating. so how do I create my space? How do I tend my garden if we're going to use a garden analogy? Let's chuck one in it wouldn't be a complete episode without them. So we're going to like what's my you know, what's my garden look like? And what do I want to put out? Like I want to put some chairs on the deck so we can have iced coffee together or whatever it might be. And we can think about that in our social media space. So like, how do you cultivate this space so that you want to be there, Firstly, but also so that then the humans that see it, and that say, Oh, that looks like a nice space to hang out. Oh, it's like a nice garden to go sit in, can come sit with you, if they want.
Shante Cofield 55:16
so good, i love that
Laura Jean 55:17
But your business is the cultivating. It's not making people come. It's not getting people to sit like if you're sitting on your deck chair with your iced coffee and no one's sitting next to you. That's a bloody happy day, as far as i'm concerned. But also some days you want if you want someone there, like, that's not your business, right? Who said Who but your business is that cultivating that space? So that's just my what I would throw in there because sometimes when we use those words like building, create, when we don't get the quote unquote, result we want, we think we haven't done it right. Or there's something wrong with us. But that's not our business, our business in really knowing what we want to cultivate and doing that.
Shante Cofield 55:52
Here for it. I love that word choice. I love that substitution. Yes. Yes, 1 million times over. Words matter. So yes, 1 million times over. Yeah.
Laura Jean 56:03
Thanks for Thanks for coming along for a little trip down some confirmation bias.
Shante Cofield 56:08
Confirmation bias lane, it's my favousite place. Absolutely. I'm skipping down.
Laura Jean 56:13
Yeah, we can hold hands if you want, don't touch me.
Good times. So let's stick with the garden theme. So one of my favourite quotes, and I've shared it with you before and I've shared it with everyone listening, I share it anytime we have a guest is you know, we're planting seeds for a forest we may not get to spend time in. So if we hold that in mind, what are the seeds that you want to plant?
Choose happiness, choose you
Shante Cofield 56:40
I would say the number one is that you don't have to wait to experience happiness. We think we delay it. And we think we have to suffer first and struggle first and work so hard. And it's like we have to go to work for 50 years and then retire and then we can be happy. And I don't think that's the case. I don't think that we have to wait to be happy. Whatever that happiness is, it looks like for you. Amazing. You can have it right now. You know, I do believe if someone was like, what to me, and obviously this is 100 sent to me. What is the purpose of life? What's the meaning the reason of life. And I would say to experience joy, I firmly and fully believe that and everyone's joy. I just said to experience joy. It's not like a specific thing, what everyone's joy is, it's different. Laura Jean's out there in the fucking garden with iced coffee in the winter. And I'm like, it's not for me. That's Laura Jean's joy. So I would say that it's that and that is why I show up and I choose to share my joy with the hopes that it just gives permission to others that they don't need but that some people are looking for to go and experience and create and cultivate and live and find their joy and their happiness and not have to wait and not feel like they have to wait.
Laura Jean 58:00
Oh, what a perfect note to kind of wrap on and particularly like your you know, I really noticed that word choice there to experience joym not to be joyful all the time. Not to be like the most joy, just to experience joy.
Shante Cofield 58:16
No, no, no. It's always the most people.
Laura Jean 58:20
Even if it's not me, it's like subconsciously. It's like the word the adjective we put you read a beat somebody says that way all the the most. Well, like even like, you know, show up show up my best, show up the most, you know, like
Shante Cofield 58:35
that is that is so true. But it's important that you say it in that, with that, like voice that you just used because I think then people realise Yes, I think if you said it like you can change the inflection the intonation there and be like the best and do what you're most and people are like inspired and like Yeah. And then when you actually like put it in the character cartoon voice No, like it is a little bit silly. Like is a little excessive.
Laura Jean 58:59
I'm sure you had the biggest loser over there and they probably had some like asshole trainer. Like yeah, we had the commando
Shante Cofield 59:04
Julian Michaels
Laura Jean 59:05
Yeah, yeah. Oh, that's right, you had the OG. Yeah, we had like the commando here like, was literally like an ex Army soldier. Grrr. No, like, it's that kind of vibe. Right? Like that whole empty unless that's your vibe like yep.... on that note, if people want to connect, because that's what we're about here with you. Where can they find you? Or where's the best place? Give you a phone call? Did you want to drop your number?
Connect with Shante aka the Movement Maestro
Shante Cofield 59:34
Yeah, yeah, that's actually I was gonna I was thinking about that. Two options. Number one is social media is gonna be Instagram as is I'm always checking it. That's the movement Maestro on Instagram and DM me, I will get back to you. I live on that thing. I love it. If Instagram isn't your thing, totally fine. You can text me. The number is 310-737-2345 that will also go to WhatsApp as his name number so if you're international and you're like, Oh, you can do it via that I love to connect with people and would love to hear from you. Let me know that you came from Laura Jean. And I know that your, your my kind of people
Laura Jean 1:00:13
just don't like actually cool because then she'll get you arrested,
Shante Cofield 1:00:15
I don't think it even rings Laura Jean like I was thinking today. And I was like, I don't think this because it's a sideline. So that number is just on my cell, it's not my main telephone line, and I don't think it rings. And the reason I learned this is that I was had a speaking event in Texas, and I had a big flight issue and couldn't, had to change my flight to the next day. And I suddenly got all these texts, and it was my driver. So they they had scheduled drivers for us to pick up from the airport. And he was like, where are you? And I was like, I'm in California. And he was like, I've been calling you and I was like, Well, nothing's ringing. And I'm not coming till tomorrow. Derek was supposed to text you. So I don't think even rings so no, don't even worry about it. Folks. Can't call me if you wanted. But you can text me or DM I would love to chat.
Laura Jean 1:01:02
But that's how you live your best life. You get a phone number that doesn't ring, like winning. Okay. Well, thank you so much for your time for your presence for being you and bringing all your you-ness to the world. Because I truly, truly appreciate it. And I truly appreciate you
Shante Cofield 1:01:22
Laura Jean endlessly appreciative of any conversations we get to have, all the confirmation bias just having you in the ecosystem is always, it keeps me rooted in the way that we use rooted over here and I am endlessly grateful. Thank you.
Laura Jean 1:01:37
Excellent. Okay, and for those of you listening, thanks for hanging out with us. Till next time, bye for now.
Transcribed by https://otter.ai
