Ep 161: Finding a niche - the what & the why

Today we are chatting all about niching. 

If you've ever wondered what a niche is and if you need one, then this is for you.

This is part one of a two part series on niches - next ep we'll cover how to find your niche.

In this episode we are getting all up in niches. We'll cover:
What exactly is a niche - yep, we are going to get a little word-nerdy in here
Why a niche can be helpful
Where in your business a niche is actually used (no you don't need to apply your niche to all parts of your business)
Examples of when you do and don't need a niche
How niche-y do you need to niche? 
And a few other differences I've got around niches.

Let's dive in.